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Marketing Agility: The Concept, Antecedents, and a Research Agenda.

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Bibliographic Details
Title: Marketing Agility: The Concept, Antecedents, and a Research Agenda.
Authors: Kalaignanam, Kartik (AUTHOR) kartik.kalaignanam@moore.sc.edu, Tuli, Kapil R. (AUTHOR), Kushwaha, Tarun (AUTHOR), Lee, Leonard (AUTHOR), Gal, David (AUTHOR)
Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p35-58. 24p. 1 Color Photograph, 5 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242920952760