View in EDS HTML Full Text PDF Full Text

Marketing Agility: The Concept, Antecedents, and a Research Agenda.

Saved in:
Bibliographic Details
Title: Marketing Agility: The Concept, Antecedents, and a Research Agenda.
Authors: Kalaignanam, Kartik (AUTHOR) kartik.kalaignanam@moore.sc.edu, Tuli, Kapil R. (AUTHOR), Kushwaha, Tarun (AUTHOR), Lee, Leonard (AUTHOR), Gal, David (AUTHOR)
Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p35-58. 24p. 1 Color Photograph, 5 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 147580049
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Marketing Agility: The Concept, Antecedents, and a Research Agenda.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Kalaignanam%2C+Kartik%22">Kalaignanam, Kartik</searchLink> (AUTHOR)<i> kartik.kalaignanam@moore.sc.edu</i><br /><searchLink fieldCode="AR" term="%22Tuli%2C+Kapil+R%2E%22">Tuli, Kapil R.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kushwaha%2C+Tarun%22">Kushwaha, Tarun</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Lee%2C+Leonard%22">Lee, Leonard</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Gal%2C+David%22">Gal, David</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jan2021, Vol. 85 Issue 1, p35-58. 24p. 1 Color Photograph, 5 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=147580049
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/0022242920952760
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 24
        StartPage: 35
    Titles:
      – TitleFull: Marketing Agility: The Concept, Antecedents, and a Research Agenda.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Kalaignanam, Kartik
      – PersonEntity:
          Name:
            NameFull: Tuli, Kapil R.
      – PersonEntity:
          Name:
            NameFull: Kushwaha, Tarun
      – PersonEntity:
          Name:
            NameFull: Lee, Leonard
      – PersonEntity:
          Name:
            NameFull: Gal, David
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: Jan2021
              Type: published
              Y: 2021
          Identifiers:
            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 85
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
ResultId 1