COMMUNICATION STRATEGY PLANNING IN INFLUENCING THE INTENTION TO VISIT: AN IMPLICATION TO MARKETING MANAGEMENT.
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| Title: | COMMUNICATION STRATEGY PLANNING IN INFLUENCING THE INTENTION TO VISIT: AN IMPLICATION TO MARKETING MANAGEMENT. |
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| Alternate Title: | PLANOWANIE STRATEGII KOMUNIKACJI WPŁYWAJĄCE NA ZAMIAR ZWIEDZANIA: IMPLIKACJA NA ZARZĄDZANIE MARKETINGEM. 影响访问意图的通信策略规划：对营销管理的启示. |
| Authors: | Foster, B.1 bobriset@unibi.ac.id, Saputra, J.2 jumadil.saputra@umt.edu.my, Grabowska, M.3 marlena.grabowska@wz.pcz.pl |
| Source: | Polish Journal of Management Studies. 2020, Vol. 22 Issue 1, p117-133. 17p. |
| Database: | Business Source Ultimate |
| ISSN: | 20817452 |
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| DOI: | 10.17512/pjms.2020.22.1.08 |
