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Analysis of Marketing Mix Interaction Effects and Interdependencies: A Normative Approach.

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Title: Analysis of Marketing Mix Interaction Effects and Interdependencies: A Normative Approach.
Authors: Logman, Marc, Pauwels, Wilfried
Source: Managerial & Decision Economics. Sep98, Vol. 19 Issue 6, p343-353. 11p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Analysis of Marketing Mix Interaction Effects and Interdependencies: A Normative Approach.
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  Data: <searchLink fieldCode="AR" term="%22Logman%2C+Marc%22">Logman, Marc</searchLink><br /><searchLink fieldCode="AR" term="%22Pauwels%2C+Wilfried%22">Pauwels, Wilfried</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Managerial+%26+Decision+Economics%22">Managerial & Decision Economics</searchLink>. Sep98, Vol. 19 Issue 6, p343-353. 11p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=1487311
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        Value: 10.1002/(SICI)1099-1468(199809)19:6<343::AID-MDE884>3.0.CO;2-X
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      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 343
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      – TitleFull: Analysis of Marketing Mix Interaction Effects and Interdependencies: A Normative Approach.
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              M: 09
              Text: Sep98
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              Y: 1998
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