View in EDS HTML Full Text PDF Full Text

A Panoramic Review of the Macromarketing Literature.

Saved in:
Bibliographic Details
Title: A Panoramic Review of the Macromarketing Literature.
Authors: DeQuero-Navarro, Beatriz1 (AUTHOR) bquero@uloyola.es, Stanton, Julie2 (AUTHOR), Klein, Thomas A.3 (AUTHOR)
Source: Journal of Macromarketing. Mar2021, Vol. 41 Issue 1, p48-64. 17p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:02761467
DOI:10.1177/0276146720949636