View in EDS HTML Full Text PDF Full Text

A Panoramic Review of the Macromarketing Literature.

Saved in:
Bibliographic Details
Title: A Panoramic Review of the Macromarketing Literature.
Authors: DeQuero-Navarro, Beatriz1 (AUTHOR) bquero@uloyola.es, Stanton, Julie2 (AUTHOR), Klein, Thomas A.3 (AUTHOR)
Source: Journal of Macromarketing. Mar2021, Vol. 41 Issue 1, p48-64. 17p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 148802102
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: A Panoramic Review of the Macromarketing Literature.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22DeQuero-Navarro%2C+Beatriz%22">DeQuero-Navarro, Beatriz</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> bquero@uloyola.es</i><br /><searchLink fieldCode="AR" term="%22Stanton%2C+Julie%22">Stanton, Julie</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Klein%2C+Thomas+A%2E%22">Klein, Thomas A.</searchLink><relatesTo>3</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Macromarketing%22">Journal of Macromarketing</searchLink>. Mar2021, Vol. 41 Issue 1, p48-64. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=148802102
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/0276146720949636
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 48
    Titles:
      – TitleFull: A Panoramic Review of the Macromarketing Literature.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: DeQuero-Navarro, Beatriz
      – PersonEntity:
          Name:
            NameFull: Stanton, Julie
      – PersonEntity:
          Name:
            NameFull: Klein, Thomas A.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 03
              Text: Mar2021
              Type: published
              Y: 2021
          Identifiers:
            – Type: issn-print
              Value: 02761467
          Numbering:
            – Type: volume
              Value: 41
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Journal of Macromarketing
              Type: main
ResultId 1