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The Impact of Informational and Emotional Television Ad Content on Online Search and Sales.

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Title: The Impact of Informational and Emotional Television Ad Content on Online Search and Sales.
Authors: Guitart, Ivan A. (AUTHOR) guitart@em-lyon.com, Stremersch, Stefan (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p299-320. 22p. 1 Diagram, 6 Charts, 1 Graph, 1 Map.
Database: Business Source Ultimate
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=149268657
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        Value: 10.1177/0022243720962505
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        Text: English
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        PageCount: 22
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              Text: Apr2021
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              Y: 2021
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