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May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World.

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Title: May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World.
Authors: Mende, Martin (AUTHOR) mmende@fsu.edu, Scott, Maura L. (AUTHOR)
Source: Journal of Public Policy & Marketing. Apr2021, Vol. 40 Issue 2, p116-125. 10p. 1 Color Photograph, 1 Chart.
Database: Business Source Ultimate
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  Data: May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Apr2021, Vol. 40 Issue 2, p116-125. 10p. 1 Color Photograph, 1 Chart.
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        Value: 10.1177/07439156211000741
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        Text: English
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        PageCount: 10
        StartPage: 116
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      – TitleFull: May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World.
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              Text: Apr2021
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              Y: 2021
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