Giving Customers Decision Rights: A Field Study of Pay‐What‐You‐Want Pricing at a Performing Arts Theater.
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| Title: | Giving Customers Decision Rights: A Field Study of Pay‐What‐You‐Want Pricing at a Performing Arts Theater. |
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| Authors: | Birnberg, Jacob1 (AUTHOR) birnberg@katz.pitt.edu, Choi, Jongwoon (Willie)2 (AUTHOR) willie.choi@wisc.edu, Presslee, Adam3 (AUTHOR) capressl@uwaterloo.ca |
| Source: | Accounting Perspectives. Jun2021, Vol. 20 Issue 2, p201-225. 25p. |
| Database: | Business Source Ultimate |
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