Journal of Marketing Education : A Retrospective Overview Between 1979 and 2019.
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| Title: | Journal of Marketing Education : A Retrospective Overview Between 1979 and 2019. |
|---|---|
| Authors: | Donthu, Naveen1 (AUTHOR) ndonthu@gsu.edu, Kumar, Satish2 (AUTHOR), Mills, Adam3 (AUTHOR), Pattnaik, Debidutta2 (AUTHOR) |
| Source: | Journal of Marketing Education. Aug2021, Vol. 43 Issue 2, p139-158. 20p. |
| Database: | Business Source Ultimate |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 151331063 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=151331063 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1177/0273475321996026 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 20 StartPage: 139 Titles: – TitleFull: Journal of Marketing Education : A Retrospective Overview Between 1979 and 2019. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Donthu, Naveen – PersonEntity: Name: NameFull: Kumar, Satish – PersonEntity: Name: NameFull: Mills, Adam – PersonEntity: Name: NameFull: Pattnaik, Debidutta IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 08 Text: Aug2021 Type: published Y: 2021 Identifiers: – Type: issn-print Value: 02734753 Numbering: – Type: volume Value: 43 – Type: issue Value: 2 Titles: – TitleFull: Journal of Marketing Education Type: main |
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