APA (7th ed.) Citation

Joo, H. H., Kim, M., Lee, J., & Chintagunta, P. (2021). Drinking Through Good Times and Bad: The Role of Consumer Differences. Journal of Marketing Research (JMR), 58(4), 721. https://doi.org/10.1177/00222437211017460

Chicago Style (17th ed.) Citation

Joo, Hailey Hayeon, Minki Kim, Jungmin Lee, and Pradeep Chintagunta. "Drinking Through Good Times and Bad: The Role of Consumer Differences." Journal of Marketing Research (JMR) 58, no. 4 (2021): 721. https://doi.org/10.1177/00222437211017460.

MLA (9th ed.) Citation

Joo, Hailey Hayeon, et al. "Drinking Through Good Times and Bad: The Role of Consumer Differences." Journal of Marketing Research (JMR), vol. 58, no. 4, 2021, p. 721, https://doi.org/10.1177/00222437211017460.