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Drinking Through Good Times and Bad: The Role of Consumer Differences.

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Title: Drinking Through Good Times and Bad: The Role of Consumer Differences.
Authors: Joo, Hailey Hayeon (AUTHOR) hjoo@sogang.ac.kr, Kim, Minki (AUTHOR), Lee, Jungmin (AUTHOR), Chintagunta, Pradeep (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p721-741. 21p. 8 Charts, 8 Graphs.
Database: Business Source Ultimate
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  Data: Drinking Through Good Times and Bad: The Role of Consumer Differences.
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  Data: <searchLink fieldCode="AR" term="%22Joo%2C+Hailey+Hayeon%22">Joo, Hailey Hayeon</searchLink> (AUTHOR)<i> hjoo@sogang.ac.kr</i><br /><searchLink fieldCode="AR" term="%22Kim%2C+Minki%22">Kim, Minki</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Lee%2C+Jungmin%22">Lee, Jungmin</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Chintagunta%2C+Pradeep%22">Chintagunta, Pradeep</searchLink> (AUTHOR)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222437211017460
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 721
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      – TitleFull: Drinking Through Good Times and Bad: The Role of Consumer Differences.
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            NameFull: Joo, Hailey Hayeon
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            NameFull: Kim, Minki
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            NameFull: Lee, Jungmin
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            NameFull: Chintagunta, Pradeep
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              Text: Aug2021
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              Y: 2021
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              Value: 58
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