THE DIFFUSION OF DIFFERENCES: A REVIEW AND REORIENTATION OF 20 YEARS OF DIFFUSION RESEARCH.
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| Title: | THE DIFFUSION OF DIFFERENCES: A REVIEW AND REORIENTATION OF 20 YEARS OF DIFFUSION RESEARCH. |
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| Authors: | NAUMOVSKA, IVANA1 ivana.naumovska@insead.edu, GABA, VIBHA1 vibha.gaba@insead.edu, GREVE, HENRICH R.1 henrich.greve@insead.edu |
| Source: | Academy of Management Annals. Jul2021, Vol. 15 Issue 2, p377-405. 29p. |
| Database: | Business Source Ultimate |
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| ISSN: | 19416520 |
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| DOI: | 10.5465/annals.2019.0102 |
