APA (7th ed.) Citation

Swoboda, B., & Sinning, C. (2021). Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations. Management International Review (MIR), 61(4), 563. https://doi.org/10.1007/s11575-021-00450-1

Chicago Style (17th ed.) Citation

Swoboda, Bernhard, and Carolina Sinning. "Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations." Management International Review (MIR) 61, no. 4 (2021): 563. https://doi.org/10.1007/s11575-021-00450-1.

MLA (9th ed.) Citation

Swoboda, Bernhard, and Carolina Sinning. "Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations." Management International Review (MIR), vol. 61, no. 4, 2021, p. 563, https://doi.org/10.1007/s11575-021-00450-1.