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Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations.

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Bibliographic Details
Title: Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations.
Authors: Swoboda, Bernhard1 (AUTHOR) b.swoboda@uni-trier.de, Sinning, Carolina1 (AUTHOR)
Source: Management International Review (MIR). Aug2021, Vol. 61 Issue 4, p563-598. 36p.
Database: Business Source Ultimate
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ISSN:09388249
DOI:10.1007/s11575-021-00450-1