Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations.
Saved in:
| Title: | Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations. |
|---|---|
| Authors: | Swoboda, Bernhard1 (AUTHOR) b.swoboda@uni-trier.de, Sinning, Carolina1 (AUTHOR) |
| Source: | Management International Review (MIR). Aug2021, Vol. 61 Issue 4, p563-598. 36p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
