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Consumer Insights: A Turning Point for Marketing Research Education.

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Title: Consumer Insights: A Turning Point for Marketing Research Education.
Authors: Mills, Adam J.1 (AUTHOR) ajmills@loyno.edu, Hair Jr., Joseph F.2 (AUTHOR)
Source: Journal of Marketing Education. Dec2021, Vol. 43 Issue 3, p279-284. 6p.
Database: Business Source Ultimate
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  Data: Consumer Insights: A Turning Point for Marketing Research Education.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Education%22">Journal of Marketing Education</searchLink>. Dec2021, Vol. 43 Issue 3, p279-284. 6p.
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        Value: 10.1177/02734753211046448
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        Text: English
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        PageCount: 6
        StartPage: 279
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      – TitleFull: Consumer Insights: A Turning Point for Marketing Research Education.
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              Text: Dec2021
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              Y: 2021
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