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Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers.

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Title: Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers.
Authors: Chikweche, Tendai1 t.chikweche@westernsydney.edu.au, Lappeman, James2 jlappeman@me.com, Egan, Paul3 paul.egan@uct.ac.za
Source: Journal of International Marketing. Dec2021, Vol. 29 Issue 4, p79-94. 16p. 4 Diagrams, 3 Charts, 3 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Dec2021, Vol. 29 Issue 4, p79-94. 16p. 4 Diagrams, 3 Charts, 3 Graphs.
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      – Type: doi
        Value: 10.1177/1069031X211028589
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 79
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      – TitleFull: Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers.
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            NameFull: Chikweche, Tendai
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            NameFull: Lappeman, James
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            – D: 01
              M: 12
              Text: Dec2021
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              Y: 2021
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              Value: 29
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              Value: 4
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            – TitleFull: Journal of International Marketing
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