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Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.

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Title: Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.
Authors: Grewal, Rajdeep1 (AUTHOR) rajdeep_grewal@kenan-flagler.unc.edu, Gupta, Sachin2 (AUTHOR) sachin.gupta@cornell.edu, Hamilton, Rebecca3 (AUTHOR) rebecca.hamilton@georgetown.edu
Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1025-1033. 9p. 1 Chart.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437211054601