View in EDS HTML Full Text PDF Full Text

Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.

Saved in:
Bibliographic Details
Title: Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.
Authors: Grewal, Rajdeep1 (AUTHOR) rajdeep_grewal@kenan-flagler.unc.edu, Gupta, Sachin2 (AUTHOR) sachin.gupta@cornell.edu, Hamilton, Rebecca3 (AUTHOR) rebecca.hamilton@georgetown.edu
Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1025-1033. 9p. 1 Chart.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 153598455
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Grewal%2C+Rajdeep%22">Grewal, Rajdeep</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> rajdeep_grewal@kenan-flagler.unc.edu</i><br /><searchLink fieldCode="AR" term="%22Gupta%2C+Sachin%22">Gupta, Sachin</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> sachin.gupta@cornell.edu</i><br /><searchLink fieldCode="AR" term="%22Hamilton%2C+Rebecca%22">Hamilton, Rebecca</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> rebecca.hamilton@georgetown.edu</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2021, Vol. 58 Issue 6, p1025-1033. 9p. 1 Chart.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=153598455
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222437211054601
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 9
        StartPage: 1025
    Titles:
      – TitleFull: Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Grewal, Rajdeep
      – PersonEntity:
          Name:
            NameFull: Gupta, Sachin
      – PersonEntity:
          Name:
            NameFull: Hamilton, Rebecca
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: Dec2021
              Type: published
              Y: 2021
          Identifiers:
            – Type: issn-print
              Value: 00222437
          Numbering:
            – Type: volume
              Value: 58
            – Type: issue
              Value: 6
          Titles:
            – TitleFull: Journal of Marketing Research (JMR)
              Type: main
ResultId 1