Werbung, die wirkt? Eine Agenturperspektive.

Saved in:
Bibliographic Details
Title: Werbung, die wirkt? Eine Agenturperspektive.
Authors: Stamm, Marie1 stamm@hirschen.de, Benz, Pascal2 benz@hirschen.de
Source: Transfer: Zeitschrift für Kommunikation & Markenmanagement. dec2021, Vol. 67 Issue 4, p48-52. 5p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 153886305
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Werbung, die wirkt? Eine Agenturperspektive.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Stamm%2C+Marie%22">Stamm, Marie</searchLink><relatesTo>1</relatesTo><i> stamm@hirschen.de</i><br /><searchLink fieldCode="AR" term="%22Benz%2C+Pascal%22">Benz, Pascal</searchLink><relatesTo>2</relatesTo><i> benz@hirschen.de</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Transfer%3A+Zeitschrift+für+Kommunikation+%26+Markenmanagement%22">Transfer: Zeitschrift für Kommunikation & Markenmanagement</searchLink>. dec2021, Vol. 67 Issue 4, p48-52. 5p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=153886305
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: ger
        Text: German
    PhysicalDescription:
      Pagination:
        PageCount: 5
        StartPage: 48
    Titles:
      – TitleFull: Werbung, die wirkt? Eine Agenturperspektive.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Stamm, Marie
      – PersonEntity:
          Name:
            NameFull: Benz, Pascal
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: dec2021
              Type: published
              Y: 2021
          Identifiers:
            – Type: issn-print
              Value: 1436798X
          Numbering:
            – Type: volume
              Value: 67
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Transfer: Zeitschrift für Kommunikation & Markenmanagement
              Type: main
ResultId 1