APA (7th ed.) Citation

Homburg, C., & Bucerius, M. (2005). A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance. Journal of Marketing, 69(1), 95. https://doi.org/10.1509/jmkg.69.1.95.55510

Chicago Style (17th ed.) Citation

Homburg, Christian, and Matthias Bucerius. "A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance." Journal of Marketing 69, no. 1 (2005): 95. https://doi.org/10.1509/jmkg.69.1.95.55510.

MLA (9th ed.) Citation

Homburg, Christian, and Matthias Bucerius. "A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance." Journal of Marketing, vol. 69, no. 1, 2005, p. 95, https://doi.org/10.1509/jmkg.69.1.95.55510.