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A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance.

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Title: A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance.
Authors: Homburg, Christian1 prof.homburg@bwl.uni-mannheim.de, Bucerius, Matthias matthias@bucerius.de
Source: Journal of Marketing. Jan2005, Vol. 69 Issue 1, p95-113. 19p. 2 Diagrams, 6 Charts.
Database: Business Source Ultimate
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  Data: A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1509/jmkg.69.1.95.55510
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 95
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      – TitleFull: A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance.
        Type: main
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            NameFull: Homburg, Christian
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            NameFull: Bucerius, Matthias
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              Text: Jan2005
              Type: published
              Y: 2005
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              Value: 69
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            – TitleFull: Journal of Marketing
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