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A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance.

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Bibliographic Details
Title: A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance.
Authors: Homburg, Christian1 prof.homburg@bwl.uni-mannheim.de, Bucerius, Matthias matthias@bucerius.de
Source: Journal of Marketing. Jan2005, Vol. 69 Issue 1, p95-113. 19p. 2 Diagrams, 6 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1509/jmkg.69.1.95.55510