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Cherry-Picking.

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Bibliographic Details
Title: Cherry-Picking.
Authors: Fox, Edward J.1,2 efox@mail.cox.smu.edu, Hoch, Stephen J.3 hochs@wharton.upenn.edu
Source: Journal of Marketing. Jan2005, Vol. 69 Issue 1, p46-62. 17p. 6 Charts, 4 Graphs.
Database: Business Source Ultimate
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Description
ISSN:00222429
DOI:10.1509/jmkg.69.1.46.55506