APA (7th ed.) Citation

Wichmann, J. R., Wiegand, N., & Reinartz, W. J. (2022). The Platformization of Brands. Journal of Marketing, 86(1), 109. https://doi.org/10.1177/00222429211054073

Chicago Style (17th ed.) Citation

Wichmann, Julian R.K., Nico Wiegand, and Werner J. Reinartz. "The Platformization of Brands." Journal of Marketing 86, no. 1 (2022): 109. https://doi.org/10.1177/00222429211054073.

MLA (9th ed.) Citation

Wichmann, Julian R.K., et al. "The Platformization of Brands." Journal of Marketing, vol. 86, no. 1, 2022, p. 109, https://doi.org/10.1177/00222429211054073.