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The Platformization of Brands.

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Bibliographic Details
Title:	The Platformization of Brands.
Authors:	Wichmann, Julian R.K.¹ (AUTHOR) wichmann@wiso.uni-koeln.de, Wiegand, Nico² (AUTHOR) n.wiegand@vu.nl, Reinartz, Werner J.³ (AUTHOR) wichmann@wiso.uni-koeln.de
Source:	Journal of Marketing. Jan2022, Vol. 86 Issue 1, p109-131. 23p. 4 Diagrams, 3 Charts.
Database:	Business Source Ultimate
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Description
ISSN:	00222429
DOI:	10.1177/00222429211054073