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The Platformization of Brands.

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Title: The Platformization of Brands.
Authors: Wichmann, Julian R.K.1 (AUTHOR) wichmann@wiso.uni-koeln.de, Wiegand, Nico2 (AUTHOR) n.wiegand@vu.nl, Reinartz, Werner J.3 (AUTHOR) wichmann@wiso.uni-koeln.de
Source: Journal of Marketing. Jan2022, Vol. 86 Issue 1, p109-131. 23p. 4 Diagrams, 3 Charts.
Database: Business Source Ultimate
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        Value: 10.1177/00222429211054073
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 109
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      – TitleFull: The Platformization of Brands.
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              Text: Jan2022
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              Y: 2022
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              Value: 86
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