The Platformization of Brands.
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| Title: | The Platformization of Brands. |
|---|---|
| Authors: | Wichmann, Julian R.K.1 (AUTHOR) wichmann@wiso.uni-koeln.de, Wiegand, Nico2 (AUTHOR) n.wiegand@vu.nl, Reinartz, Werner J.3 (AUTHOR) wichmann@wiso.uni-koeln.de |
| Source: | Journal of Marketing. Jan2022, Vol. 86 Issue 1, p109-131. 23p. 4 Diagrams, 3 Charts. |
| Database: | Business Source Ultimate |
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