JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy.

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Title: JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy.
Authors: Shultz, Clifford1 (AUTHOR) cjs2@luc.edu, Hoek, Janet2 (AUTHOR) janet.hoek@otago.ac.nz, Lee, Leonard3 (AUTHOR) leonard.lee@nus.edu.sg, Leong, Wai Yan4 (AUTHOR) LEONG_Wai_Yan@lta.gov.sg, Srinivasan, Raji5 (AUTHOR) raji.srinivasan@mccombs.utexas.edu, Viswanathan, Madhu6 (AUTHOR) madhubalan.viswanathan@lmu.edu, Wertenbroch, Klaus7 (AUTHOR) klaus.wertenbroch@insead.edu
Source: Journal of Public Policy & Marketing. Jan2022, Vol. 41 Issue 1, p34-50. 17p.
Database: Business Source Ultimate
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An: 154071901
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  Data: JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy.
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  Data: <searchLink fieldCode="AR" term="%22Shultz%2C+Clifford%22">Shultz, Clifford</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> cjs2@luc.edu</i><br /><searchLink fieldCode="AR" term="%22Hoek%2C+Janet%22">Hoek, Janet</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> janet.hoek@otago.ac.nz</i><br /><searchLink fieldCode="AR" term="%22Lee%2C+Leonard%22">Lee, Leonard</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> leonard.lee@nus.edu.sg</i><br /><searchLink fieldCode="AR" term="%22Leong%2C+Wai+Yan%22">Leong, Wai Yan</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> LEONG_Wai_Yan@lta.gov.sg</i><br /><searchLink fieldCode="AR" term="%22Srinivasan%2C+Raji%22">Srinivasan, Raji</searchLink><relatesTo>5</relatesTo> (AUTHOR)<i> raji.srinivasan@mccombs.utexas.edu</i><br /><searchLink fieldCode="AR" term="%22Viswanathan%2C+Madhu%22">Viswanathan, Madhu</searchLink><relatesTo>6</relatesTo> (AUTHOR)<i> madhubalan.viswanathan@lmu.edu</i><br /><searchLink fieldCode="AR" term="%22Wertenbroch%2C+Klaus%22">Wertenbroch, Klaus</searchLink><relatesTo>7</relatesTo> (AUTHOR)<i> klaus.wertenbroch@insead.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Jan2022, Vol. 41 Issue 1, p34-50. 17p.
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        Value: 10.1177/07439156211049216
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        Text: English
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        PageCount: 17
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              Text: Jan2022
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