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Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia.

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Title: Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia.
Alternate Title: Estrategias de neuromarketing visual en dos centros comerciales de la ciudad de Cúcuta, Colombia.
Authors: Avendaño Castro, William Rodrigo1 williamavendano@ufps.edu.co, Luna Pereira, Henry Orlando1 henryorlandolp@ufps.edu.co, Rueda Vera, Gerson1 gersonruedavera@ufps.edu.co
Source: Cuadernos de Administración. Sep-Dec2021, Vol. 37 Issue 71, p1-14. 14p.
Database: Business Source Ultimate
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An: 154551982
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Cuadernos+de+Administración%22">Cuadernos de Administración</searchLink>. Sep-Dec2021, Vol. 37 Issue 71, p1-14. 14p.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.25100/cdea.v37i71.11195
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 1
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      – TitleFull: Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia.
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            NameFull: Avendaño Castro, William Rodrigo
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            NameFull: Luna Pereira, Henry Orlando
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            NameFull: Rueda Vera, Gerson
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            – D: 01
              M: 09
              Text: Sep-Dec2021
              Type: published
              Y: 2021
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              Value: 37
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              Value: 71
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            – TitleFull: Cuadernos de Administración
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