APA (7th ed.) Citation

Mu, J., Zhang, J., Borah, A., & Qi, J. (2022). Creative Appeals in Firm-Generated Content and Product Performance. Information Systems Research (INFORMS), 33(1), 18. https://doi.org/10.1287/isre.2021.1051

Chicago Style (17th ed.) Citation

Mu, Jifeng, Jonathan Zhang, Abhishek Borah, and Jiayin Qi. "Creative Appeals in Firm-Generated Content and Product Performance." Information Systems Research (INFORMS) 33, no. 1 (2022): 18. https://doi.org/10.1287/isre.2021.1051.

MLA (9th ed.) Citation

Mu, Jifeng, et al. "Creative Appeals in Firm-Generated Content and Product Performance." Information Systems Research (INFORMS), vol. 33, no. 1, 2022, p. 18, https://doi.org/10.1287/isre.2021.1051.