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Creative Appeals in Firm-Generated Content and Product Performance.

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Title: Creative Appeals in Firm-Generated Content and Product Performance.
Authors: Mu, Jifeng1,2 microfoundation@outlook.com, Zhang, Jonathan3 jonathan.zhang@colostate.edu, Borah, Abhishek4 abhishek.borah@insead.edu, Qi, Jiayin5,6 qijiayin@139.com
Source: Information Systems Research (INFORMS). Mar2022, Vol. 33 Issue 1, p18-42. 25p.
Database: Business Source Ultimate
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  Data: Creative Appeals in Firm-Generated Content and Product Performance.
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  Data: <searchLink fieldCode="AR" term="%22Mu%2C+Jifeng%22">Mu, Jifeng</searchLink><relatesTo>1,2</relatesTo><i> microfoundation@outlook.com</i><br /><searchLink fieldCode="AR" term="%22Zhang%2C+Jonathan%22">Zhang, Jonathan</searchLink><relatesTo>3</relatesTo><i> jonathan.zhang@colostate.edu</i><br /><searchLink fieldCode="AR" term="%22Borah%2C+Abhishek%22">Borah, Abhishek</searchLink><relatesTo>4</relatesTo><i> abhishek.borah@insead.edu</i><br /><searchLink fieldCode="AR" term="%22Qi%2C+Jiayin%22">Qi, Jiayin</searchLink><relatesTo>5,6</relatesTo><i> qijiayin@139.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Information+Systems+Research+%28INFORMS%29%22">Information Systems Research (INFORMS)</searchLink>. Mar2022, Vol. 33 Issue 1, p18-42. 25p.
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        Value: 10.1287/isre.2021.1051
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        Text: English
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