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What Makes Things Beautiful? Using Empirical Aesthethics to Create Effective Marketing Stimuli.

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Title: What Makes Things Beautiful? Using Empirical Aesthethics to Create Effective Marketing Stimuli.
Authors: Stuppy, Anika1, Landwehr, Jan R.2
Source: Advances in Consumer Research. 2021, Vol. 49, p676-681. 6p.
Database: Business Source Ultimate
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