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Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies.

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Bibliographic Details
Title: Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies.
Authors: Datta, Hannes1 (AUTHOR) h.datta@tilburguniversity.edu, van Heerde, Harald J.2 (AUTHOR) h.datta@tilburguniversity.edu, Dekimpe, Marnik G.3 (AUTHOR) m.g.dekimpe@tilburguniversity.edu, Steenkamp, Jan-Benedict E.M.4 (AUTHOR) JBS@unc.edu
Source: Journal of Marketing Research (JMR). Apr2022, Vol. 59 Issue 2, p251-270. 20p. 1 Diagram, 7 Charts, 2 Graphs.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/00222437211058102