APA (7th ed.) Citation

Burman, B., & Biswas, A. (2004). Reference prices in retail advertisements: Moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention. Journal of Product & Brand Management, 13(6), 379. https://doi.org/10.1108/10610420410560280

Chicago Style (17th ed.) Citation

Burman, Bidisha, and Abhijit Biswas. "Reference Prices in Retail Advertisements: Moderating Effects of Market Price Dispersion and Need for Cognition on Consumer Value Perception and Shopping Intention." Journal of Product & Brand Management 13, no. 6 (2004): 379. https://doi.org/10.1108/10610420410560280.

MLA (9th ed.) Citation

Burman, Bidisha, and Abhijit Biswas. "Reference Prices in Retail Advertisements: Moderating Effects of Market Price Dispersion and Need for Cognition on Consumer Value Perception and Shopping Intention." Journal of Product & Brand Management, vol. 13, no. 6, 2004, p. 379, https://doi.org/10.1108/10610420410560280.