Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention.
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| Title: | Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention. |
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| Authors: | Burman, Bidisha1, Biswas, Abhijit2 |
| Source: | Journal of Product & Brand Management. 2004, Vol. 13 Issue 6, p379-389. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 10610421 |
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| DOI: | 10.1108/10610420410560280 |
