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Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention.

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Bibliographic Details
Title: Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention.
Authors: Burman, Bidisha1, Biswas, Abhijit2
Source: Journal of Product & Brand Management. 2004, Vol. 13 Issue 6, p379-389. 11p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
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PubType: Academic Journal
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  Data: Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Product+%26+Brand+Management%22">Journal of Product & Brand Management</searchLink>. 2004, Vol. 13 Issue 6, p379-389. 11p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=15591647
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        Value: 10.1108/10610420410560280
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      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 379
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      – TitleFull: Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention.
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            NameFull: Burman, Bidisha
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            NameFull: Biswas, Abhijit
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              Text: 2004
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              Y: 2004
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