APA (7th ed.) Citation

Silva-Risso, J. M., & Bucklin, R. E. (2004). Capturing the effects o coupon promotions in scanner panel choice models. Journal of Product & Brand Management, 13(6), 442. https://doi.org/10.1108/10610420410560325

Chicago Style (17th ed.) Citation

Silva-Risso, Jorge M., and Randolph E. Bucklin. "Capturing the Effects O Coupon Promotions in Scanner Panel Choice Models." Journal of Product & Brand Management 13, no. 6 (2004): 442. https://doi.org/10.1108/10610420410560325.

MLA (9th ed.) Citation

Silva-Risso, Jorge M., and Randolph E. Bucklin. "Capturing the Effects O Coupon Promotions in Scanner Panel Choice Models." Journal of Product & Brand Management, vol. 13, no. 6, 2004, p. 442, https://doi.org/10.1108/10610420410560325.