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Capturing the effects o coupon promotions in scanner panel choice models.

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Bibliographic Details
Title: Capturing the effects o coupon promotions in scanner panel choice models.
Authors: Silva-Risso, Jorge M.1, Bucklin, Randolph E.2
Source: Journal of Product & Brand Management. 2004, Vol. 13 Issue 6, p442-452. 11p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 15591651
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PubType: Academic Journal
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        Value: 10.1108/10610420410560325
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      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 442
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      – TitleFull: Capturing the effects o coupon promotions in scanner panel choice models.
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              Text: 2004
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