Capturing the effects o coupon promotions in scanner panel choice models.
Saved in:
| Title: | Capturing the effects o coupon promotions in scanner panel choice models. |
|---|---|
| Authors: | Silva-Risso, Jorge M.1, Bucklin, Randolph E.2 |
| Source: | Journal of Product & Brand Management. 2004, Vol. 13 Issue 6, p442-452. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 10610421 |
|---|---|
| DOI: | 10.1108/10610420410560325 |
