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Capturing the effects o coupon promotions in scanner panel choice models.

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Bibliographic Details
Title: Capturing the effects o coupon promotions in scanner panel choice models.
Authors: Silva-Risso, Jorge M.1, Bucklin, Randolph E.2
Source: Journal of Product & Brand Management. 2004, Vol. 13 Issue 6, p442-452. 11p.
Database: Business Source Ultimate
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