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Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables.

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Title: Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables.
Authors: Harz, Nathalie1 (AUTHOR) nathalie.harz@bwl.uni-mannheim.de, Hohenberg, Sebastian2 (AUTHOR) Sebastian.Hohenberg@mccombs.utexas.edu, Homburg, Christian3 (AUTHOR) homburg@bwl.uni-mannheim.de
Source: Journal of Marketing. May2022, Vol. 86 Issue 3, p157-179. 23p. 1 Black and White Photograph, 1 Diagram, 7 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2022, Vol. 86 Issue 3, p157-179. 23p. 1 Black and White Photograph, 1 Diagram, 7 Charts, 2 Graphs.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222429211014902
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 157
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      – TitleFull: Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables.
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            NameFull: Harz, Nathalie
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            NameFull: Hohenberg, Sebastian
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            NameFull: Homburg, Christian
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            – D: 01
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              Text: May2022
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              Y: 2022
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              Value: 86
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              Value: 3
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            – TitleFull: Journal of Marketing
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