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Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets.

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Title: Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets.
Authors: Allen, B.J.1 (AUTHOR) bj_allen@byu.edu, Gretz, Richard T.2 (AUTHOR) richard.gretz@utsa.edu, Houston, Mark B.3 (AUTHOR) bj_allen@byu.edu, Basuroy, Suman4 (AUTHOR) basuroys@msu.edu
Source: Journal of Marketing. May2022, Vol. 86 Issue 3, p59-78. 20p. 1 Diagram, 8 Charts.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2022, Vol. 86 Issue 3, p59-78. 20p. 1 Diagram, 8 Charts.
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        Value: 10.1177/00222429211017827
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        Text: English
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              Text: May2022
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