View in EDS PDF Full Text

Diseño de estrategias mercadológicas para la competitividad de las PyMEs de Lázaro Cárdenas Michoacán.

Saved in:
Bibliographic Details
Title: Diseño de estrategias mercadológicas para la competitividad de las PyMEs de Lázaro Cárdenas Michoacán.
Authors: Almanza Jiménez, Rebeca1 rebeca_aj@hotmail.com, Calderón Campos, Patricia1 rebeca_aj@hotmail.com, Herrera Hernández, Nora Eloísa1 rebeca_aj@hotmail.com, Vargas-Hernández, José G.2 jgvh0811@yahoo.com
Source: Gestión Joven. 2022, Vol. 23 Issue 1, p56-76. 19p.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 156258544
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Diseño de estrategias mercadológicas para la competitividad de las PyMEs de Lázaro Cárdenas Michoacán.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Almanza+Jiménez%2C+Rebeca%22">Almanza Jiménez, Rebeca</searchLink><relatesTo>1</relatesTo><i> rebeca_aj@hotmail.com</i><br /><searchLink fieldCode="AR" term="%22Calderón+Campos%2C+Patricia%22">Calderón Campos, Patricia</searchLink><relatesTo>1</relatesTo><i> rebeca_aj@hotmail.com</i><br /><searchLink fieldCode="AR" term="%22Herrera+Hernández%2C+Nora+Eloísa%22">Herrera Hernández, Nora Eloísa</searchLink><relatesTo>1</relatesTo><i> rebeca_aj@hotmail.com</i><br /><searchLink fieldCode="AR" term="%22Vargas-Hernández%2C+José+G%2E%22">Vargas-Hernández, José G.</searchLink><relatesTo>2</relatesTo><i> jgvh0811@yahoo.com</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Gestión+Joven%22">Gestión Joven</searchLink>. 2022, Vol. 23 Issue 1, p56-76. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=156258544
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 19
        StartPage: 56
    Titles:
      – TitleFull: Diseño de estrategias mercadológicas para la competitividad de las PyMEs de Lázaro Cárdenas Michoacán.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Almanza Jiménez, Rebeca
      – PersonEntity:
          Name:
            NameFull: Calderón Campos, Patricia
      – PersonEntity:
          Name:
            NameFull: Herrera Hernández, Nora Eloísa
      – PersonEntity:
          Name:
            NameFull: Vargas-Hernández, José G.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: 2022
              Type: published
              Y: 2022
          Identifiers:
            – Type: issn-print
              Value: 19889011
          Numbering:
            – Type: volume
              Value: 23
            – Type: issue
              Value: 1
          Titles:
            – TitleFull: Gestión Joven
              Type: main
ResultId 1