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Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption.

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Title: Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption.
Authors: Woolley, Kaitlin (AUTHOR) krw67@cornell.edu, Sharif, Marissa A. (AUTHOR)
Source: Journal of Marketing Research (JMR). Jun2022, Vol. 59 Issue 3, p453-471. 19p. 3 Graphs.
Database: Business Source Ultimate
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        Value: 10.1177/00222437211055403
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        Text: English
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        PageCount: 19
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      – TitleFull: Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption.
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              Text: Jun2022
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