Multiple parties behind and across the table: A role-play simulation of parallel, competitive order negotiations for training B2B sales professionals.
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| Title: | Multiple parties behind and across the table: A role-play simulation of parallel, competitive order negotiations for training B2B sales professionals. |
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| Authors: | Geiger, Ingmar1 (AUTHOR) ingmar.geiger@hs-aalen.de, Bischoff, Lena2 (AUTHOR) bischoff.lena@gmx.net, Vogler, Thilo3 (AUTHOR) Thilo.Vogler@boschrexroth.de |
| Source: | Industrial Marketing Management. May2022, Vol. 103, p170-182. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 00198501 |
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| DOI: | 10.1016/j.indmarman.2022.03.014 |
