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Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities.

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Bibliographic Details
Title: Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities.
Authors: Malhotra, Pankhuri1 (AUTHOR) pmal@ou.edu, Bhattacharyya, Siddhartha2 (AUTHOR) sidb@uic.edu
Source: Journal of Marketing. Jul2022, Vol. 86 Issue 4, p17-36. 20p. 1 Color Photograph, 5 Diagrams, 4 Charts, 6 Graphs, 1 Map.
Database: Business Source Ultimate
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Description
ISSN:00222429
DOI:10.1177/00222429221083668