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Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data.

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Title: Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data.
Authors: De Bruyn, Arnaud1 (AUTHOR) debruyn@essec.edu, Otter, Thomas2 (AUTHOR) Otter@marketing.uni-frankfurt.de
Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p755-774. 20p. 1 Diagram, 6 Charts, 3 Graphs.
Database: Business Source Ultimate
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        Value: 10.1177/00222437211059088
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        Text: English
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        PageCount: 20
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      – TitleFull: Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data.
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              Text: Aug2022
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