APA (7th ed.) Citation

Malodia, S., Dhir, A., Bilgihan, A., Sinha, P., & Tikoo, T. (2022). Meme marketing: How can marketers drive better engagement using viral memes? Psychology & Marketing, 39(9), 1775. https://doi.org/10.1002/mar.21702

Chicago Style (17th ed.) Citation

Malodia, Suresh, Amandeep Dhir, Anil Bilgihan, Pranao Sinha, and Tanishka Tikoo. "Meme Marketing: How Can Marketers Drive Better Engagement Using Viral Memes?" Psychology & Marketing 39, no. 9 (2022): 1775. https://doi.org/10.1002/mar.21702.

MLA (9th ed.) Citation

Malodia, Suresh, et al. "Meme Marketing: How Can Marketers Drive Better Engagement Using Viral Memes?" Psychology & Marketing, vol. 39, no. 9, 2022, p. 1775, https://doi.org/10.1002/mar.21702.